It appears that Chevrolet Cruze is about to get a corporate mate at Buick. It could be called the Verano and would go on sale in 2012.
General Motors wouldn’t have to work that hard to get it here. It has already talked about creating a Verano from a model it calls the Excelle in China. The car is actually a more luxurious version of the Cruze, GM’s highly touted compact car that took the place of the Cobalt, the Associated Press says. The Associated Press says the announcement could come as soon as Thursday:
If the announcement comes to pass as predicted, Verano would come in just below the new Buick Regal in size. It could help Buick with trying to attract younger buyers, a goal that it seems to have pursued for decades but one that it never seems to achieve.
AP says its report about the Verano was based on talking with a single, unnamed but informed person who says the announcement is not yet official. The car would be built at the GM plant in Orion Township, Mich. It is also going to make the Chevrolet Aveo subcompact next year, the person said, and the Buick decision could add jobs there.
Most of the plant’s roughly 1,330 workers have been laid off until it reopens next year. The Cruze, built in Lordstown, Ohio, is about the size of a Ford Focus or Honda Civic and is larger than an Aveo.