Samantha Babin wanted to tell you about the coolest campaign she has ever been involved with in her life! Nissan Canada is giving away 50 Nissan Cubes to creative Canadians! And by word of mouth, this whole campaign has been 99.9 percent solely done via social media. Mainly… Twitter via the name TheHypercube. Yes twitter is all the rage, BUT think about this… The automotive industry has shifted its way of thinking… no more big billboards, shiny commercials… print ads… they’re letting the consumer, no wait, the PASSIONATE consumers get the word out there for them! You know what i call this? Innovation…. and you know what… it’s about time!!!
Now, 500 lucky Canadians, including Samantha Babin have been chosen out of thousands to “audition” for the top 50 spots via this website: www.hypercube.ca Everyone get’s to show off their creativity and why they should win a Nissan Cube.
Now if you think about this… it’s not just about getting consumers to promote the product for you. Nissan is giving Canadians the opportunity to show off their stuff! A little bit of give a little bit of take… PERFECT!
If you have a moment, please take a look at what Canadians are doing to win themselves a Cube!!! And if you’re feeling super generous … VOTE for Samantha Babin!
Here is a little more info about the contest:
Nissan Canada Inc. launched ‘Hypercube’ in March, a unique social media campaign to promote its all new cube(R) vehicle. Hypercube celebrates, recognizes and rewards ‘social creativity’ in Canada. The company behind the newest example of modern mobility is offering an online stage for 500 creative thinkers and talented individuals from across the country to demonstrate their social creativity and audition for a chance at driving away in one of 50 new cubes.
Creative thinkers across Canada can get on stage with other talented individuals at hypercube.ca and engage with the Nissan cube community on Twitter @thehypercube or Facebook.
“In the spirit of creative thinking, we are taking a new approach to launching the cube that is exclusive to the Canadian market. Rather than relying on traditional advertising models, our entire campaign is being built around social media to engage with the creative class across Canada, whose members personify the cube brand,” says Jeff Parent, VP Sales and Marketing of Nissan Canada. “We will be rewarding original thinkers who are fuelling our spirit with a new car that epitomizes originality.”
The concept of ‘social creativity’ comes from Tony Chapman, a passionate promoter of creativity in Canada and CEO of Capital C, Nissan’s creative partner in the Hypercube campaign.
“I think the only way individuals can stand out in this crowded world is through the ‘socialization of creativity’ – putting their self expression, passion and creative soul out there to be evaluated, commented on and ultimately appreciated,” says Chapman. “It’s what Johnny Carson did for comics and Ed Sullivan did for musicians in the heyday of television, and it’s what Nissan will be doing through social media for today’s Net Generation. It’s where brands as exciting as the cube should play the role of curator, facilitator and multiplier of the collective imagination of Canada.”