Archive for January, 2012

Reinvented Toyota Camry Super Bowl Commercial

  Toyota is back to Super Bowl advertising in a big way after a three-year hiatus. The commercial is pretty funny and shows a world where pretty much everything has been reinvented. Some of the new inventions include a couch made of bikini models, babies that don’t need diaper changes, police that give back rubs, blenders that play Lionel Richie, among others. “Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota USA. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public,” he added. The “Reinvented” spot will be one of two 30-second commercials Toyota will be airing …

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Obama’s used car for sale at $1 Million

  President Obama’s previously owned Chrysler 300C has been put up for sale on Ebay for a cool $1 million. While a regular 2005 Chrysler 300C Sedan with only 19,000 miles might be worth $15,000, this one is special. Whether or not anyone is willing to part with a cool million dollars to own a regular looking sedan, is another story. With $1 million you can buy some ultra exotic supercars from top line manufacturers such as Lamborghini, Ferrari, Bugatti, Aston Martin, Bentley to name a few. Having Barack Obama as the first owner on title may be worth a premium, however, how much of one is anyone’s guess.

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Barrett-Jackson raises $5.9 million for Charities

  Barrett-Jackson is proud to announce it has raised nearly $5.9 million for charitable causes at its 2012 Scottsdale Auction, Jan. 15-22. 1964 Ford Fairlane 500 Custom Hardtop sold for $1,000,000 – All proceeds going to the Armed Forces Foundation. More than 20 local and national charities are now benefitting tremendously due to the generosity of Barrett-Jackson and its sponsors, consignors and bidders. Top collectible cars, as well as a motorcycle and a tractor, crossed the block at “No Reserve” during the automotive lifestyle event. After going for an incredible $700,000 when Barrett-Jackson’s own Steve Davis donated it at the 2011 Barrett-Jackson Las Vegas auction, the 1964 Ford Fairlane was re-donated by by Ron Pratte of Chandler, Ariz. To be sold in Scottsdale. The incredible bright red, hardtop with the 427 V8 installed by ROUSH Performance was sold for an incredible $1 Million, …

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NBA Star receives $230K Sports Car Birthday Gift

  Dwayne Wade’s girlfriend, actress Gabrielle Union, threw a 30th birthday party for him and was sure to invite all his friends and teammates from the Miami Heat. Many stars attended the party including Usher, Common, T.I. and Miami Heat teammates LeBron James and Chris Bosh. Not to be outdone, the owner of a local dealership to which Wade is a brand ambassador, surprised everyone and gifted the star basketball player a brand new 2012 McLaren MP4-12C, worth an estimated $230,000. On top of everything the car had to be craned into place, since it could not be driven through the hotel. No doubt that must have been quite a party. On a side note the McLaren MP4-12C features a carbon fibre composite chassis, and is powered by a mid-mounted 3.8-litre V8 twin-turbo engine developing approximately 592 bhp, the  sports car can get to 60 …

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Massive James Bond cars exhibit opens in the UK

  To celebrate James Bond’s 50th anniversary of 007 movies, the largest collection of Bond vehicles has been assembled under one roof. The “Bond in Motion” show at the National Motor Museum in Beaulieu, southeast England opened to the public yesterday and runs through December of this year. Many of the iconic vehicles are featured at the show including the Lotus Esprit S1, named Wet Nellie, which is both a car and a submarine, that dives into the ocean with Roger Moore at the wheel in “The Spy Who Loved Me”. This has to be one of the most unique exhibitions on the planet. It showcases all vehicles used in the Bond films including motorbikes, boats, planes, sleds and parachutes over the past 50 years. With over 50 vehicles in all, live and in living colour, James Bond movie buffs should not miss this show …

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Barrett-Jackson Car Auction Opens Next Week

  For 41 years, Barrett-Jackson Collector Car Auction has served as one of the automotive industry’s charitable-giving powerhouses, raising more than $40 million for worthy causes at the World’s Greatest Collector Car Auctions ™. $35 million of that total has been raised just within the last five years. This year is no exception. Barrett-Jackson will help more than 20 local and national charities raise money for worthy causes during its auction, Jan. 15-22, at WestWorld of Scottsdale. Top collectible cars, as well as a motorcycle and a tractor for charity, will cross the block at No Reserve during the automotive lifestyle event. “Our executives, consignors and bidders brought altruism to a whole new level in 2011,” said Craig Jackson, Barrett-Jackson’s chairman and CEO, noting that the organization helped raise nearly $6 million dollars in 2011. “Philanthropy is a major component of the …

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North America Car and Truck of the Year Announced

  The Hyundai Elantra has won the North American Car of the Year award at the Detroit Auto Show. The compact sedan beat out the VW Passat as well as the Ford Focus to win the coveted award. A vehicle must be all new or substantially changed to be eligible. The all-new Elantra saw US sales increase 41 percent over 2010. A great achievement all around. Hyundai models are known for having a lot of features included as standard equipment, said David Champion, senior director of Consumer Reports’ auto-test center. The Elantra tested well for fuel economy, engine performance, interior space, transmission shift quality, handling and trunk space, he said. “It does well in every single area,” Champion said. “It’s a very well-rounded car.” This is Hyundai’s second time winning in the last four years. The Hyundai Genesis had won in 2009. North American Truck of …

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All New 2013 Dodge Dart Photos Revealed

  The all-new 2013 Dodge Dart will debut at the 2012 North American International Auto Show on Monday in Detroit. Chrysler has shared photos of the car ahead of the show tomorrow. The Dart will replace the Dodge Caliber which was discontinued last year. Fiat and Chrysler CEO Sergio Marchionne states the Dart will give Chrysler a competitive compact sedan for the first time in many years. The Dart will be based on Fiat/Alfa Romeo engineering being just slightly longer and wider than Fiat’s Alfa Romeo Giulietta. Production of the 2013 Dodge Dart is expected to begin this summer at Chrysler’s plant in Belvidere, Illinois. The first cars are not expected to hit showrooms until later this fall. Unlike Darts of old the new car will be very fuel efficient achieving around 40 miles per gallon. This could very well be a game changer …

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Auto Industry Expects Strong Growth in 2012

  Carmakers expect to increase production throughout 2012 as expectations are high for a stellar year for sales. Automakers were adding thousands of manufacturing jobs as demand grew throughout last year for both cars and trucks. While 2009 was the lowest for car sales in thirty years, 2011 auto sales have been much better. Currently the average car is now 11 years old. There is a lot of pent-up demand where drivers must replace their older vehicles before they start to cost more to maintain than to buy replacements. Automakers will be reporting new vehicle sales numbers for 2011 tomorrow. It’s expected they will be very strong and their forcasts for 2012 will be for even more growth. Experts have forecast 13.8 million vehicle sales for 2012 which can be considered a healthy auto market. Many experts agree new vehicle sales levels should continue to increase going forward, reaching all time highs by 2018.

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